Page 162 and 164 from the above book by professor Lesley.
The key take away is that ticket cost is only about 25% of the choice in transport mode choice is based on cost, 75% based on quality ( comfort, relaibility, frequency )
Page 162 and 164 from the above book by professor Lesley.
The key take away is that ticket cost is only about 25% of the choice in transport mode choice is based on cost, 75% based on quality ( comfort, relaibility, frequency )
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