Sir Peter Hendy “I’ve run bus services in provincial Britain; I can run them very successfully . You put the peak fares up, price people off so you haven’t got a big vehicle requirement. It’s economical to run, works a treat. What it doesn’t do is take everybody to work at cheaper fares. Now if that matters to you as a city, you can do something about it.”
It’s in Steve Melia’s “Urban Transport without the Hot Air” on p181
